Hi, I'm Arno πŸ¦‰

I've created this website to have a space where I could not only share my background and experience, but also my perspective about subjects that matter to me. Working as a Lead Data Scientist at Miro within the Forward Deployed Analytics unit, I lead strategic analytics projects that cut across the business and translate complex data into clear narratives that drive decisions. Success is collaborative. No matter how technically skilled your data models and analyses are, they are only as good as the insights they provide. Influencing stakeholders and communicating insights effectively is crucial to a successful product development lifecycle.

Aside from work, I am interested in cycling (my goal is to complete my first bikepacking trip in 2026), climbing (like half of the urban population in 2025) and RTS video games (especially Age of Mythology). I am a late bloomer for most of my interests. For instance, I picked up sourdough bread baking after the Covid hype ended and most people abandoned the hobby. I would consider studying again, as I believe in continuous learning and I find universities to be the most intellectually stimulating spaces there is.

My goal through this website is to write on a continuous basis, in avoidance of the auto-complete that my editor continuously suggests, in an age where AI-assistance will likely corrupt our creative freedom.

Latest posts
See all posts
Career timeline
  • Embassy
  • KNTV
  • Decathlon
  • Le16
  • UvA
  • TNW
  • Booking.com
  • P&V
  • Hotelchamp
  • Blendle
  • Miro
  • Education

Tap a role to see what I did.

Work Experience
See all work
  • Mar2023 - Present
    Miro
    Lead Data Scientist

    As Lead Data Scientist at Miro, I work in the Forward Deployed Analytics unit, leading strategic analytics projects that cut across the business. I contribute to product development and monetization decisions by:

    • Leading cross-functional strategic projects, including Miro’s new enterprise licensing models, from identifying opportunities, developing new frameworks, finding consensus among leadership (CFO to validate numbers, CRO to validate solution fit and relevance, CCO for large-account needs) and releasing an experimental framework to validate those hypotheses
    • Running about 40 experiments and raising the team’s experimentation standards, and acting as a go-to resource for analytics best practices and data literacy across teams
    • Mentoring, tutoring and developing junior analysts, including coaching 4 analysts to become self-sufficient in experimentation (A/B testing, statistical rigor and causal inference)
    • Combining quantitative and qualitative methods to understand product usage, performance and user profiles, and turning the findings into clear recommendations for product, monetization and growth

    My toolkit includes Cursor, dbt, Looker, SQL, R, Python, Databricks and Bash. I use them to extract, model, analyze and visualize data, and to turn it into clear narratives that drive decisions.

  • Mar2022 - Feb2023
    Miro
    Senior Data Analyst

    My first role at Miro, before moving up to Lead Data Scientist in March 2023.

    Key responsibilities and achievements:

    • Maximize monetization across acquisition and expansion through in-product flow and role differentiation analysis, improving admin experience and driving organic growth
    • Build predictive models of the user journey, net revenue retention and customer lifetime value to show what drives long-term commitment, expansion and retention
    • Support the product lifecycle end to end, from research and prioritization to experiment design and result analysis
  • Nov2019 - Mar2022
    Blendle
    Senior Data Analyst

    As Senior Data Analyst at Blendle, I helped the Growth and Product team track their KPIs through the creation and automation of dashboards, alerts, and reports that could be used to assess performance over time.

    Key responsibilities and achievements:

    • Contributing to the design and implementation of new subscription infrastructure based on multiple third party payment providers
    • Assisting operational teams with data resources needed for relevant user communication
    • Creating predictive models to understand user journey impact on long-term product commitment
    • Segmentation of user base into distinct, relevant groups for better service delivery
    • Ad-hoc analyses about product usage, performance and profiling
    • Tools: Looker, SQL, R, Python, Bash
Recent projects
See all projects
Let's Connect

If you want to get in touch with me about something or just to say hi, reach out on social media or send me an email.