Bachelor in Communication
Sep 2010 β Jan 2014
IE University, Segovia
Bachelor degree at IE University in Segovia.
Research Master in Communication Science
Feb 2014 β Jan 2017
University of Amsterdam
Research Master at the University of Amsterdam.
Exchange programme, Political Science
Aug 2012 β Dec 2012
Sciences Po Β· Paris
Exchange programme in Political Science during the bachelor at IE University.
Exchange programme
Mar 2013 β Jul 2013
Syracuse University Β· Syracuse, New York
Exchange programme during the bachelor at IE University.
Political affairs Intern
May 2011 β Jul 2011
Belgian Embassy in Madrid Β· Madrid
Internship in political affairs.
Digital Production Intern
May 2012 β Jun 2012
KNTV - Keynews Television Β· Brussels
Internship in digital production.
Sales Associate
Jul 2012 β Aug 2012
Decathlon Belgium
Summer job as a sales associate.
Freelance Journalist
Nov 2014 β Jun 2015
Le16.be
Freelance writing about international news.
- Weekly opinion articles about international news
Junior Researcher
Mar 2015 β Jan 2016
University of Amsterdam
Research on the online privacy debate in newspapers, alongside the research master.
- Jointly developed an analysis of the online privacy debate covered by Western newspapers in five different countries, identifying the evolution of the debate across time, key landmarks and variations across national newspapers
- Presented preliminary results at Etmaal 2016 (Communication science conference NL & BE)
Web Analyst Intern
Jun 2015 β Feb 2016
The Next Web Β· Amsterdam
Web analytics internship at a technology media company.
- Website optimization and A/B testing
- Content analysis and analytics reports
- Audience research and persona development
Freelance Contributor
Nov 2015 β Dec 2016
University of Amsterdam Β· Amsterdam
Contributed to INCA, a bundle of scraping and analysis functionalities for social scientists, alongside the research master.
- Designed Python scrapers for news articles to be stored over time via Elasticsearch in a large collection
- Contributed to the development of a web interface running Pymongo for an automated content analysis tool capable of analyzing a custom database of all Dutch newspaper articles published in the past decade
Marketing Science Intern
Jun 2016 β Oct 2016
Booking.com Β· Amsterdam
Growth and analytics internship.
- Growth and analytics, Doubleclick Campaign/Bid Manager, social media benchmarking
- Daily reporting of Doubleclick campaigns and ROI-based performance evaluation
- Benchmarked social media presence through the Facebook and Twitter APIs, with the analysis and report designed in Python and R
- Forecast cancellation rates for retargeting campaigns
- Organized a company-wide forecasting talk featuring Robert Hyndman
Data Analyst
Oct 2017 β Feb 2019
P&V Β· Brussels
Customer analytics: segmentation, campaign analysis and predictive models.
- Ad-hoc customer segmentation and in-depth profiling and visualization
- Campaign selection, testing and analysis (e.g. an auto insurance campaign using predictive models and customer lifetime value as cutoff criteria)
- Design, testing and implementation of predictive models (e.g. propensity to buy auto insurance using logistic regression and random forests)
Tools: R, SAS, SQL
Data Analyst
Mar 2019 β Nov 2019
Hotelchamp Β· Amsterdam
Insights dashboards and BI tooling delivering actionable insights to partners.
- Created and maintained partner-facing insights dashboards
- Developed LookML models in Looker for BI users
- Automated reporting for product KPIs and analytics
- Ad-hoc customer and market analyses for internal and external stakeholders
Tools: Looker, SQL, R, Python
Senior Data Analyst
Nov 2019 β Mar 2022
Blendle Β· The Randstad
Supported the Growth and Product team with KPI tracking, predictive models and segmentation.
- Tracked Growth and Product KPIs through dashboard, alert and report automation
- Contributed to the design and implementation of new subscription infrastructure across multiple payment providers
- Built predictive models of the user journey and long-term product commitment
- Segmented the user base into distinct groups for better service delivery
- Ad-hoc analyses of product usage, performance and profiling
Tools: Looker, SQL, R, Python, Bash
Senior Data Analyst
Mar 2022 β Feb 2023
Miro Β· Amsterdam
First role at Miro, before moving up to Lead Data Scientist in March 2023.
- Maximize monetization across acquisition and expansion through in-product flow and role differentiation analysis, improving admin experience and driving organic growth
- Build predictive models of the user journey, net revenue retention and customer lifetime value to show what drives long-term commitment, expansion and retention
- Support the product lifecycle end to end, from research and prioritization to experiment design and result analysis
Lead Data Scientist
Mar 2023 β Present
Miro Β· Amsterdam (hybrid)
Forward Deployed Analytics unit: leading strategic analytics projects that cut across the business.
- Leading cross-functional strategic projects, including Miro's new enterprise licensing models, from identifying opportunities, developing new frameworks, finding consensus among leadership (CFO to validate numbers, CRO to validate solution fit and relevance, CCO for large-account needs) and releasing an experimental framework to validate those hypotheses
- Running about 40 experiments and raising the team's experimentation standards; a go-to resource for analytics best practices and data literacy across teams
- Mentoring, tutoring and developing junior analysts, including coaching 4 analysts to become self-sufficient in experimentation (A/B testing, statistical rigor and causal inference)
- Combining quantitative and qualitative methods to understand product usage, performance and user profiles, and turning findings into clear recommendations
Tools: Cursor, dbt, Looker, SQL, R, Python, Databricks, Bash