As Lead Growth Analyst at Miro, I leverage my extensive experience and actively contribute to product development and monetization efforts by spearheading the growth and product teams in tracking financial and engagement KPIs through the development and automation of insightful dashboards, alerts, and reports.

Key responsibilities and achievements:

• Maximizing monetization potential through acquisition, expansion optimization and in-product flows
• Employing advanced predictive modelling techniques to gain deep insights into user journey (e.g. understanding retention patterns to maximize Net Revenue Retention (NRR) and maximize our customers CLV)
• Combining quantitative and qualitative methods for product usage and user profiling analysis, participating in all the stages of product lifecycle from researching, prioritizing, planning, experimenting and analyzing results.
• Supporting and guiding junior analysts in their development, in particular regarding technical data modelling and experimentation.
• Using dbt, Looker, SQL, R, Python, Databricks and some Bash for data extraction, modeling, and visualization

As Senior Data Analyst at Blendle, I helped the Growth and Product team track their KPIs through the creation and automation of dashboards, alerts, and reports that could be used to assess performance over time.

Key responsibilities and achievements:

• Contributing to the design and implementation of new subscription infrastructure based on multiple third party payment providers
• Assisting operational teams with data resources needed for relevant user communication
• Creating predictive models to understand user journey impact on long-term product commitment
• Segmentation of user base into distinct, relevant groups for better service delivery
• Ad-hoc analyses about product usage, performance and profiling
• Tools: Looker, SQL, R, Python, Bash

As Data Analyst at Hotelchamp, I focused on creating and maintaining insights dashboards to deliver actionable insights to our partners, while developing and implementing LookML Models in Looker to provide intuitive tools for BI users.

Key responsibilities and achievements:

• Creation and maintenance of insights dashboards to deliver actionable insights to partners
• Development and implementation of LookML Models (Looker) to provide intuitive tools for BI users
• Automation and expansion of reporting for product KPIs and analytics
• Ad-hoc customer and market analyses for internal and external stakeholders
• Tools: Looker, SQL, R, Python

As a Research Assistant at ASCoR (Amsterdam School of Communication Research), I worked on communication research projects, specifically focusing on political communication and civic engagement. This role allowed me to apply my research master’s training in a practical setting.

Key responsibilities and achievements:

• Conducted literature reviews and data collection for research projects
• Assisted in statistical analysis using R and SPSS
• Contributed to research on political communication and civic engagement
• Helped prepare research papers and presentations
• Gained experience in academic research methodologies
• Applied communication theory to real-world data analysis